About

Hourglass Heaven is based in Vancouver, Canada

 

Mission

Our mission is to provide high-quality clothing to people with an hourglass figure.

 

Sustainability
We believe in the SEEE model of sustainability, looking at Social, Economic, Ethical and Environmental elements.

 

Materials
We carefully select high-quality materials made to last. We also offer clothing in fabrics derived from renewable wood sources produced using an environmentally sound process.

 

Manufacturing: Made in Canada
Our clothing is made in Metro Vancouver. We believe in fair wages and good, safe, working conditions and we believe in supporting the local economy.

 

Suppliers: Canada
We source from Canadian suppliers as much as possible. We also make a conscious choice to work with charitable companies, female entrepreneurs, small startups and sustainable companies.

 

Why?

I founded Hourglass Heaven because I believe everyone should be able to find clothes that fit and look great on you! I've had difficulty finding clothes that fit since I hit puberty. When I researched the fashion industry, I learned that most women's clothing is made to fit a pear shape with about a C cup bra size, which why nothing fits me! The big companies in the fashion industry are trying to fit average and the most common figure. People with an hourglass figure are rare; the most recent study show it's only about 8% of women.

 

I think most people want to look good and I know appearance can affect your confidence and self-esteem. We live in world where "Hourglass" is a coveted figure, but in reality most clothes don't fit anyone who actually has that shape. Instead, fashion designers like to give people the illusion of an hourglass shape, and all the ads have been photoshopped so heavily that the women have unrealistic waistlines. Meanwhile, the people who have an hourglass shape, can't find anything that fits!

 

Let me provide you with dresses, tops and skirts that will fit you like a glove. Clothing that looks like it was made for you. Clothes that gently hug your curves and will make you feel beautiful and confident.

Lalena (Laleña)

Designer/Founder

Hourglass Heaven